An Overview of SEO

To do SEO, you need to first understand the concept, purpose, and process of SEO. Then you can determine what you need to learn to do SEO well.

I. What is SEO?

SEO, simply understood, is optimizing a website to help search engines like Google, Bing, Baidu, Yandex... understand the content of the website and then rank the search content. In short, you need to put your website's keywords, keyword phrases in the highest possible position on the search engine bars.

1. The purpose of SEO

The goal of SEO is to get your keywords to the top of the first page of search results in order to attract targeted customers to your website for selling goods, business, introducing services...

2. Advantages of SEO

The cost is lower than running ads.

SEO helps attract a large number of target customers who are directly interested in the product, business service. Therefore, it generates revenue.

3. Disadvantages of SEO

It takes a long time, possibly 3 months, 6 months, or even a year to get the best results because it depends on the difficulty of the keywords and the level of competition.

II. SEO process

• Keyword research: find suitable keyword phrases, analyze competitors.
• SeoOnpage: optimize code, website page content.
• SeoOffPage: build links to the website.
• Analyze and check rankings and find appropriate solutions from there.