What is a domain? How to choose a good domain beneficial for SEO

One of the important steps in building a personal or business brand is selecting a domain name. The domain is the first thing customers see when they look at your website and your brand. Therefore, selecting a suitable domain will attract users and their interest, helping to increase traffic to the website.

I. What is a Domain?

A domain is essentially the address of a website; each website has an address to operate on the internet. To simplify, if your website is your home, then the domain is your home address.

Each computer uses a different IP address, for example, the IP address 192.168.1.8 is a long and hard-to-remember sequence of numbers, so domains were developed to support users not having to remember that long sequence, but just the domain is enough.

For example: A computer is using IP 192.158.1.38, a long and hard-to-remember sequence. Therefore, domains were developed to support easier website access for users instead of having to remember and access the long and difficult IP sequence.

Each domain must be registered to be used and they are unique. It is not possible for two websites to use the same domain.

II. How to Choose a Domain

Choosing the right domain depends on many different factors, below are some basic principles when selecting a domain:

• Domain length: It is advisable to use as short a domain as possible because it will be easier to remember and easier for users to find you.
• Keywords: Having keywords in the domain related to the website content is ideal, as it helps first-time web users to understand the content easier and increases the likelihood of the website reaching the corresponding product or service more accurately.
• Location: If from the beginning you intend to target a specific area, you should add that area to the domain, as it helps filter out targets outside your targeted area.
• Brand name: This trait helps you stand out, a domain associated with the brand will help you develop long-term, creating distinction and lasting because users can quickly recognize long-standing and famous brands. Although brand development takes a lot of time, a successful brand will bring more users to the website. If you have plans to build a brand, remember to secure the domain to prevent copying by others.
• Domain extension: The most popular extension is .com, however, depending on the field, you should choose an appropriate extension. For education, .edu is advisable; for web services, .net, ...

III. Where to Buy Good Domains?

If it’s a .com domain then you should purchase it on international websites to save costs compared to buying in Vietnam. For domains like .info, .xyz, .edu, purchasing from Vietnam is recommended. I usually buy from Namesilo and Exabytes for international domains, and for Vietnamese domains, I buy from PA Vietnam.