What does Follow mean? What is a Follower on Facebook?

The term "follow" is often mentioned on social media, particularly Facebook, where many individuals become famous and influential in the community thanks to a significant number of followers, thereby becoming wealthy. So, what is "follow"? Why does following have such a significant effect? Let's explore in the following article.

I. What is Follow?

"Follow" refers to the action of tracking an individual or an organization on social media platforms like Instagram, Facebook, Twitter, etc. The subjects being followed are often celebrities such as models, actors, singers, ... or reputable organizations with influence on the economy, politics, ... or even friends and family.

The purpose of following is to obtain more information and express your interest in someone, because when you follow someone, their information will be displayed on your newsfeed.

II. What are Followers on Facebook?

Followers on Facebook are people who follow you. When someone hits the follow button on your Facebook profile, your follower count increases.

III. The Effects of Following on Facebook

1. For followers

Following allows you to stay updated on the information and get closer to the individuals or entities you are interested in. It also helps you quickly obtain the latest information from around the world.

2. For those with many followers

Having a significant number of followers helps individuals build their brand and leverage their fame to make money.

3. For businesses

For businesses, the number of followers is extremely important. The more followers, the higher the credibility and the larger the customer base.

When advertising or posting products on walls or Fanpages, these products will receive more engagement. This makes product promotion and brand elevation to more people easier compared to regular friend connections.

The feedback from followers will also be of higher quality, which can help optimize products and improve customer service.

Moreover, following helps expand relationships and connect to users more easily.