When is the best time to post on LinkedIn?

Are you struggling to attract engagement on your LinkedIn posts?

Do you find it challenging to maximize your reach on LinkedIn?

Is converting your leads into potential customers a difficult task?

If your answer is yes to any of these questions (or all of them), we have a solution for you. A key factor affecting your reach could be that you’re not posting at the right time!

LinkedIn is a powerful tool for networking and career growth. In fact, 84% of U.S. users agree that LinkedIn helps them expand their professional network. However, posting at the wrong times can cause your content to get lost in a sea of updates.

Understanding the best times to post on LinkedIn can help you gain greater visibility and higher engagement on your posts, ultimately helping you generate more leads and conversions.

Let’s explore the best times to post on LinkedIn in 2024 for maximum effect!

Best Times to Post on LinkedIn

While there isn’t an officially designated optimal time to post, users are most active at specific times each day. Posting during these times can significantly increase the chances of your content being seen and engaged with.

Here are some key times when users are active throughout the week:

1. Best Times to Post on Monday

Start the week by sharing your post on Monday morning between 8 AM and 11 AM. This catches users’ attention as they begin their workday.

The evening hours, from 4 PM to 6 PM, provide another opportunity for engagement as individuals wrap up their tasks and look for valuable content.

2. Best Times to Post on Tuesday

On Tuesday, users tend to be active in the morning from 9 AM to 12 PM, searching for updates and industry insights.

Additionally, the afternoon, from 2 PM to 4 PM, is another excellent time to maximize visibility during peak productivity hours.

3. Best Times to Post on Wednesday

Midweek, users show engagement in the morning, afternoon, and early evening. This is ideal for publishing LinkedIn posts from 10 AM to 12 PM and 3 PM to 6 PM.

These times align with breaks, making them perfect for viewing and engaging with LinkedIn posts.

4. Best Times to Post on Thursday

Thursday offers prime posting times in the morning from 8 AM to 11 AM, ensuring your content stands out in the weekly schedule.

The evening hours, from 4 PM to 6 PM, provide another valuable opportunity for content engagement as individuals seek insights before the day ends.

5. Best Times to Post on Friday

As the workweek ends, Friday mornings from 10 AM to 12 PM remain crucial for engagement.

Additionally, the afternoon, from 2 PM to 5 PM, is another great time to share content as users finish tasks before the weekend and tend to browse LinkedIn.

6. Best Times to Post on Saturday

Saturday mornings from 9 AM to 11 AM attract professionals seeking to stay updated with industry insights.

Evening hours from 7 PM to 9 PM cater to those who enjoy leisurely browsing LinkedIn during a relaxed weekend.

7. Best Times to Post on Sunday

Sunday provides two prime slots. The morning, from 7 AM to 9 AM, attracts early risers looking for informative and valuable content. Meanwhile, the evening, from 6 PM to 8 PM, resonates as users wrap up their weekend and look for light or inspirational content.

By aligning your LinkedIn posts with these optimal times throughout the week, you can enhance the visibility, engagement, and overall impact of your professional content.

However, remember that simply posting at specific times isn’t enough. Besides timing your LinkedIn posts strategically, there are other factors you need to consider.

5 Strategies for Posting Content on LinkedIn

Along with posting at specific times, here are some tips and best practices to increase the chances of your content reaching a wider audience:

1. Review Posts and Analytics

Continuously evaluate your LinkedIn posts and utilize analytics to better understand their performance. Understand what resonates with your audience, refine your strategy, and adjust future content based on data-driven feedback.

Pay attention to the timing of high-performing posts and identify patterns to optimize your posting schedule.

2. Engaging Content

Make your content engaging, whether it’s industry insights, thought leadership, Monday motivation, or niche-related news.

Therefore, businesses should create content that not only resonates with the current audience but also attracts new followers.

3. Visual Support for Better Engagement

A LinkedIn post with an image receives twice the engagement rate, while video posts receive five times the viewer engagement.

Therefore, it’s a good idea to enhance your posts with visuals such as photos and videos as they significantly boost engagement.

4. Hooks and CTAs for LinkedIn Posts

Create and publish your LinkedIn posts with strong hooks to capture the audience’s attention. Additionally, include clear Calls to Action (CTAs) at the end.

This approach helps you gain more leads by guiding viewers on what to do next, whether it’s engaging with the post, signing up for a specific course or job, or visiting your business website.

5. Analyze Competitors

Gain insights from competitors by analyzing their LinkedIn profiles. Discover their posting patterns, especially if your services are similar.

Additionally, note that learning from competitors’ findings can provide valuable insights, helping you refine your posting schedule and format without much trial and error.

By integrating these best practices into your LinkedIn content marketing strategy, businesses can ensure a sure-fire way to enhance post engagement and nurture a growing customer base over time with dedication and consistency.