If you want to land a Social Media Marketing (SMM) or Social Media Manager role in 2025, your resume needs to show more than creativity—it must demonstrate data-driven results, platform expertise, and content strategy skills. This guide provides the best social media marketing resume example, templates, skills, tips, and writing strategies recruiters in the US expect.
Best Social Media Marketing Resume Example (General)
Emily R. Bennett
Social Media Marketing Specialist • Los Angeles, CA
Email | Phone | LinkedIn | Portfolio | Instagram/TikTok | Certifications
Professional Summary
Results-oriented Social Media Marketing Specialist with 4+ years of experience growing online presence, managing cross-platform campaigns, and producing viral content. Skilled in Meta Ads, TikTok strategy, community engagement, and analytics reporting. Increased follower growth by 210% and improved engagement rate from 1.2% to 4.7% within one year. Seeking to bring creative and data-driven expertise to a high-growth marketing team.
Core Skills
- Social Platforms: Instagram, TikTok, Facebook, YouTube, Twitter/X, LinkedIn
- Tools: Meta Business Suite, Hootsuite, Buffer, Canva, Figma, Sprout Social
- Analytics: GA4, Meta Insights, TikTok Analytics, Looker Studio
- Specialties: Content strategy, Paid social campaigns, Video scripting, Influencer outreach, Community management, UGC production
Work Experience
Social Media Marketing Specialist — BrightWave Apparel | 2022–Present
- Boosted brand engagement by 290% using short-form video, trending audio, and UGC campaigns.
- Grew Instagram from 14K to 45K followers and TikTok from 0 to 120K within 14 months.
- Managed $150K yearly paid social budget; reduced CPA by 22% through A/B creative testing.
- Developed content calendars and publishing schedules for 7 social channels.
- Collaborated with design, product, and paid media teams to launch seasonal campaigns generating $850K+ revenue.
Social Media Coordinator — Nova Marketing Agency | 2020–2022
- Scheduled and published 80+ monthly posts for 12 client accounts.
- Increased average client engagement by 37% through trend research and improved content themes.
- Built monthly analytics reports using GA4 and Looker Studio.
- Coordinated influencer partnerships resulting in a 3.5× improvement in UGC output.
Education
B.A. in Marketing — California State University, Fullerton
Certifications
- Meta Social Media Marketing
- Google Digital Marketing
- HubSpot Content Marketing
Entry-Level Social Media Marketing Resume Example
Professional Summary
Creative and motivated marketing graduate with hands-on experience managing social accounts, creating viral short-form videos, and analyzing basic performance metrics. Completed internships involving content creation, brand research, and community engagement. Seeking a Social Media Coordinator or Marketing Assistant role to apply creativity and storytelling skills.
Key Highlights
- Produced TikTok content with over 300K total views for a student organization
- Completed Meta Social Media Marketing certification
- Designed 30+ graphics and short-form videos using Canva and CapCut
- Managed content scheduling and analytics for school marketing events
Senior Social Media Manager Resume Example
Professional Summary
Senior Social Media Manager with 8+ years leading large-scale campaigns, managing cross-functional creative teams, and driving multi-million-dollar results across social platforms. Expertise in brand storytelling, paid social strategy, influencer marketing, and content operations.
Highlights
- Led 8-person social team; increased content output by 150%
- Built strategy for a brand with 2M+ followers across platforms
- Managed $1.2M yearly paid social budget; improved ROAS by 41%
- Led influencer collaborations producing 50M+ combined views
- Oversaw content production for national campaigns and product launches
Best Resume Format for Social Media Marketing (ATS-Friendly)
When applying for Social Media Marketing roles in the US, your resume must be both ATS-compliant and skimmable for recruiters who often review applications in under 10 seconds. The most effective approach is to use the reverse-chronological resume format, which highlights your most recent and most relevant experience first—this is the preferred layout for nearly all US companies, from startups to major agencies.
Required Sections (Must-Have)
Include these sections to ensure your resume passes applicant tracking systems (ATS) and clearly communicates your qualifications:
Contact Information
Full name, city & state (no full address), phone number, professional email, LinkedIn profile, and portfolio link.
Professional Summary
A concise 2–3 sentence snapshot showcasing your experience, social media specialization, key platforms, and measurable achievements.
Skills Section
Separate your skills into categories such as Social Media Skills, Tools, Analytics, Content Creation, and Soft Skills.
Work Experience (with Metrics)
List your roles with bullet points that emphasize measurable results—engagement rates, conversions, follower growth, impressions, revenue impact, etc.
Social Media Platforms & Tools
List platforms and tools you’re proficient with (Meta, TikTok, Hootsuite, Canva, GA4, etc.) because many ATS systems look specifically for platform names.
Education
Include degree, institution, and graduation year. Marketing, communications, and business majors especially stand out.
Certifications
Showcase certifications such as Meta Social Media Marketing, Google Digital Marketing, HubSpot Content Marketing—these add credibility and increase hiring potential in the US market.
Optional Sections (Great for Standing Out)
Use these sections to strengthen your resume, especially if you’re early-career or applying to competitive US marketing teams:
- Portfolio Links (Highly recommended—often expected in marketing roles)
- Projects (Campaigns, viral content, freelance work)
- Awards (e.g., “Best Performing Campaign 2024”)
- Technical Skills (SEO, email marketing, paid ads, basic analytics)
- UGC or Content Samples
- Languages (Useful for global brands or multicultural markets)
Top Skills for a Social Media Marketing Resume
Social Media Skills
- Content strategy & planning
- Short-form video creation (TikTok, Reels, Shorts)
- Platform algorithms & optimization
- Trend and hashtag research
- Community management & audience engagement
- UGC creation and influencer partnerships
- Paid social campaign setup and optimization
- Social listening & competitor analysis
Tools
- Meta Business Suite
- TikTok Business Center
- Hootsuite, Sprout Social, Buffer
- Canva, Figma, Adobe Express
- Google Analytics 4
- Looker Studio
- Later, Planoly
- CapCut, Adobe Premiere Rush (for video editing)
Soft Skills
- Creativity & visual storytelling
- Communication and writing skills
- Time management
- Attention to detail
- Collaboration with designers, marketers, and sales teams
- Trend awareness and rapid adaptability
- Critical thinking & problem-solving
Social Media Marketing Resume Tips to Get More Interviews
1. Use metrics—numbers matter
Metrics instantly strengthen your resume and show results-oriented performance. Examples:
- “Increased engagement rate from 1.8% → 4.2% in 90 days”
- “Grew TikTok audience by 75K followers in 6 months”
- “Boosted landing page conversions by 22% through optimized ad creatives”
- “Cut CPA by 18% through A/B testing and creative iteration”
Numbers help your resume stand out in the US hiring market, where data-driven performance is highly valued.
2. Show expertise with short-form video
Short-form video is the #1 hiring priority for most US companies in 2025.
Highlight:
- TikTok videos
- Instagram Reels
- YouTube Shorts
- Editing tools
- Creative ideation
3. Highlight the tools you use
Employers want candidates who understand:
- content scheduling
- reporting
- basic analytics
- creative production
Listing tools clearly helps your resume pass ATS filters.
4. Add a portfolio link
A portfolio can include:
- Viral videos
- Campaign screenshots
- Analytics results
- Content calendars
- Brand style examples
This dramatically increases interview chances.
5. Keep your resume to one page
Unless you’re applying for a senior-level or manager role.
6. Tailor your resume to each job
Match keywords like:
- “content creation,” “community management,” “paid social,”
- “visual storytelling,” “analytics,” “UGC,” “brand growth,” etc.
Social Media Marketing Resume Template
[Your Name]
City, State | Email | Phone | LinkedIn | Portfolio | Social HandlesProfessional Summary
Write 2–3 sentences highlighting your most relevant social media experience, top platforms, major achievements (with metrics), and the value you can bring to a marketing team.
Skills
Social Media:
Content strategy, TikTok/Reels creation, community management, influencer collaboration, trend research
Tools:
Meta Business Suite, TikTok Analytics, Hootsuite, Buffer, Canva, Figma
Analytics:
GA4, Looker Studio, Meta Insights, A/B testing, KPIs
Soft Skills:
Creativity, communication, time management, adaptability, collaboration
Work Experience
Job Title | Company | Dates
- Achievement with metric
- Campaign or video content you produced
- Tools used (Meta, TikTok Analytics, Canva, GA4)
- Impact on engagement, reach, conversions, or revenue
Projects
Project Name — Tools Used
Purpose, your contribution, and measurable results achieved
Education
Degree, School Name, Year
Certifications
Meta Social Media Marketing • Google Digital Marketing • HubSpot Content Marketing
Frequently Asked Questions
Is social media experience required to get hired?
Not always—portfolio samples, UGC work, or personal brand growth can substitute for experience for entry-level roles.
Should I include metrics?
Yes. Numbers massively improve your chances in marketing.
Do I need a portfolio?
Absolutely. US employers expect to see your real work.
How long should a Social Media Marketing resume be?
One page for most candidates; two pages only for senior-level or leadership positions.
