SEO

Techniques for SEO of Youtube videos to reach the top 1

Ngoc Phuong

Ngoc Phuong

2020-01-15 . 133 view

Nowadays, the topic of making money on YouTube is familiar to almost everyone, yet many people still don't grasp the techniques for optimizing SEO for YouTube videos for better ranking. In this article, I will share some optimization techniques to help your video rank higher.

I. What is YouTube SEO?

YouTube SEO is simply a technique for optimizing your videos to make them more accessible on YouTube's search engine.

II. Steps to YouTube SEO:

1. Keyword research

Just like website SEO, you also have to conduct keyword research using support tools like Keywordtool.io.

You need to analyze and find keywords suitable for the theme and content of your video, based on various factors such as search volume, competition, and bear in mind the competition. If the competitors are too strong, you can search for other more appropriate keywords.

2. Optimize Video file names

Before uploading your videos to Youtube, you need to properly name the files accordingly:

  • Video name should not contain accents, dashes instead of spaces.
  • The video name should not contain numbers, special characters like #, @, *,...
  • The video's name should contain keywords related to the main keyword.

3. Optimize the video title

The title should meet the following criteria:

  • Contains the keyword for SEO.
  • The title must have a high click-through rate, meaning a high CTR.

This is a very crucial step which you should not skip in YouTube SEO. If your video attains a high click-through rate, chances are you're on a good path to reaching the top. Simply because YouTube's algorithm understands that users prefer your video to the one at the top.

4. Optimize the video description

The description of the video must satisfy the following two criteria:

  • Contain the primary keyword you want to optimize for SEO.
  • The video description must have at least 500 words to increase credibility and extend the period viewers watch the video.

5. Optimize the thumbnail of the video

Name the image properly, just like naming the video file.

Your thumbnail should be designed to achieve a high click-through rate. You can use support tools like Canva to tackle thumbnail issues.

6. Optimize tags

Tag needs to contain SEO keywords.

The video's tags will include the main and additional keywords. You should use a suggestion tool like TubeBuddy to select the appropriate tags for your video content.

7. Video length

The video doesn't necessarily have to be too long but it should at least be between 5 to 10 minutes.

8. Increase interaction on your videos

The amount of customer interaction on your video will also affect your YouTube SEO score significantly.

Interaction on a video means:

  • Likes and dislikes counts.
  • The number of comments on the video.
  • The number of shares of the video on social media sites. Although YouTube doesn't currently provide share counts, undoubtedly, shares also influence YouTube SEO.
  • Responding to each customer comment on your video.

From these points, you should know how to increase 'likes' counts, minimize 'dislikes', actively respond to customer's comments, and try to share your videos on social media sites.

9. Build backlinks

As with website SEO, you also need to embed the link of your video on credible Web pages, such as blogs, newspapers, etc.

Lastly, it is recommended to choose a publishing time when many people are online for a better chance of accumulating more views.

Ngoc Phuong
Ngoc Phuong

Web Developer

Thank you for visiting my website. My name is Ngoc Phuong, and I have over 10 years of experience in website development. I am confident in stating that I am an expert in creating impressive and effective websites. If you need a website designed, please feel free to contact me via email at [email protected].

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