Apple Intelligence: A Revolution in User Interaction

The dream of a smart personal assistant has become a reality with the advent of Apple Intelligence. Unveiled at the WWDC 2024 event, this AI system promises to transform how we interact with Apple devices.

What is Apple Intelligence? 

Apple Intelligence is a new AI system integrated into Apple devices such as the iPhone, iPad, and Mac. This system employs powerful generative AI models, combining them with the user's personal context to provide a smart and useful experience.

Exploring the Advanced Features of Apple Intelligence

1. Understanding and Creating Natural Language

Apple Intelligence is a new AI system embedded in iOS 18, iPadOS 18, and macOS Sequoia, offering features to assist users with language processing.

One of its standout features is Writing Tools, which allows users to edit, check, and summarize text in most apps such as Mail, Notes, Pages, and third-party apps.

With Rewrite, users can adjust the tone and style of text to fit different contexts. Proofread helps with grammar, vocabulary, sentence structure, and provides detailed suggestions for corrections. Summarize quickly distills text into paragraphs, bullet points, tables, or lists.

Additionally, Apple Intelligence enhances email management with Priority Messages, prioritizing important emails, allowing summaries without opening them, quickly viewing details in long email threads, and receiving quick reply suggestions with Smart Reply.

Priority Notifications display important alerts and summaries directly on the lock screen, while Reduce Interruptions helps users focus by showing only essential notifications. Users can also record, transcribe, and summarize audio in Notes and Phone apps, with Apple Intelligence automatically creating summaries after calls.

2. Image Playground: Creating Unique Images

Apple Intelligence introduces the fun feature Image Playground, enabling you to express yourself and communicate in new ways. In just seconds, you can create fun, unique images in three styles: Animated, Illustrated, or Sketch. Image Playground is integrated into the Messages app and has its own app for experimentation.

With Image Playground, you can unleash your creativity by choosing from various ideas like themes, outfits, accessories, locations, and more. Simply enter a description, and Image Playground will transform it into an image. You can also add from your personal library to create fun pictures with friends and family in your style.

Moreover, Image Playground helps create relevant and quick images in Messages. For instance, if you’re texting about a hiking trip, Image Playground will suggest ideas related to friends, locations, and activities.

Image Playground is also available in Keynote, Freeform, Pages, and third-party apps that support the Image Playground API, offering unlimited creative possibilities across various platforms.

3. Genmoji: Personalized Emojis

Genmoji is a new advancement in emojis, allowing you to express yourself and communicate uniquely. Simply enter a description, and Genmoji will automatically generate various options. You can create Genmojis for yourself, friends, and family based on their descriptions or photos.

Like traditional emojis, Genmoji can be added directly to text messages, shared as stickers in apps like iMessage, or used as reactions in Tapbacks to express emotions more vividly and creatively.

Genmoji offers high customization and personalization, enriching the user communication experience on iOS, iPadOS, and macOS platforms.

4. Smarter Photo App Experience

Apple Intelligence enhances the Photos app experience with entirely new features. You can easily search for photos and videos using natural language. For example, you can enter “Maya skateboarding in a t-shirt” or “Katie putting a sticker on her face” to find specific moments. This feature helps you quickly locate special moments without needing to remember specific keywords or dates.

The Clean Up tool allows you to remove unwanted objects from photos naturally without affecting the main subject. This eliminates the need for complex editing tools.

By entering a description, Apple Intelligence will automatically select suitable photos and videos to create a cohesive story. You can make personal movies with themes organized by subject and use background music from Apple Music to enhance the effect and emotion of special moments.

5. Siri Enters a New Era 

Apple Intelligence brings a new advancement to Apple’s virtual assistant Siri with notable improvements. Siri is not only upgraded in natural language understanding but is also more deeply integrated into the system, providing a smoother user experience.

With a new interface featuring a sleek design and a subtle halo around the screen, Siri becomes more engaging to interact with. You can now communicate with Siri using natural voice or text commands. Siri can even understand when you speak unclearly.

Siri is not just a question-answering assistant; it can perform hundreds of tasks across multiple apps, from opening articles and sending photos to playing podcasts with simple user commands. Moreover, Siri provides intelligent and personalized information based on the user's device data.

6. New Privacy Standards in AI 

Apple Intelligence prioritizes privacy, ensuring user data safety through Private Cloud Compute. The system predominantly operates on the user’s device, keeping personal information from being disclosed or stored on central data servers.

Private Cloud Compute uses special Apple Silicon servers designed to handle multiple AI tasks efficiently while maintaining absolute security. The code on these servers is also reviewed and assessed by independent experts to ensure transparency and user safety.

For more complex tasks, the system can scale processing to the cloud while maintaining high security for personal data. Apple Intelligence combines on-device processing with Private Cloud Compute to deliver an intelligent, useful AI experience without major privacy concerns.

7. ChatGPT Integration Across the Apple Platform 

ChatGPT has been integrated across Apple platforms, including iOS 18, iPadOS 18, and macOS Sequoia, offering features of the ChatGPT-4o version directly on devices. Siri can use ChatGPT when needed to provide answers to users. Additionally, before sending any questions, documents, or images, you will always be asked for confirmation.

ChatGPT is also integrated into Apple’s Writing Tools, helping users create more diverse content. The Compose feature allows you to use ChatGPT’s image tools to add vivid images to your text content.

All interactions with ChatGPT are protected with high privacy. User IP addresses are anonymized, and OpenAI does not store requests from them. ChatGPT's data protection policies apply to all users, including those connected to their accounts.

ChatGPT with the GPT-4o version is expected to officially launch on Apple devices later this year, and users will be able to use it for free instead of subscribing like some other tools.

Release Date of Apple Intelligence and Supported Devices

The beta version of Apple Intelligence will be available on iOS 18, iPadOS 18, and macOS Sequoia by the end of this year. The official release is expected next year, with a full feature set, software platforms, and support for more languages.

Is Apple Intelligence Free?

Apple Intelligence is developed entirely free for users. This is an opportunity for users to experience new features and provide feedback to Apple before the official release next year.

The official version promises to deliver a full feature set, software platform support, and additional languages to enhance the user experience comprehensively.

Which Devices Support Apple Intelligence? 

Apple Intelligence requires the following minimum devices:

• iPhone: Requires iPhone 15 Pro or iPhone 15 Pro Max and above.
• iPad/Mac: Requires M1 chip or above.

These devices can fully utilize the features and applications of Apple Intelligence.

Apple Intelligence is not just an AI system but a smart companion, always ready to support and enhance the user experience on Apple devices. With the continuous advancement of AI technology, you can expect further groundbreaking developments in Apple Intelligence in the future, delivering increasingly exceptional experiences.

We hope this overview helps you understand Apple Intelligence, and look forward to the upcoming beta release!